Today there are very few businesses who do not focus some of their attention on community relations. Corporate Social Responsibility (CSR) is something that many American companies are taking very seriously. This idea of “giving back” is a way for businesses to connect with the community, and use their corporate presence to do something good. (Seitel, 2014, pp.275-276) For Starbucks Corporation, a new community relations plan is in the works and is proving to be a huge success.
Starbucks has launched the 100,000 Opportunities Initiative to provide job training and skills for young people between the ages of 16-24 years, who are neither employed nor attending school. Starbucks plans to hire 10,000 such individuals by 2018. But this plan does not end with Starbucks. Since the plan’s inception, 17 other major corporation have joined the coalition including FedEx, Pizza Hut, Prudential, Red Robin, Hyatt, and Mars to name a few. (Madhani, 2015)
This is a perfect example of how a single company can have a major impact on communities all around the country. The impressive aspect of this plan in particular is the response that it inspired from other companies wanting to help.
Food for Thought:
Does a company’s contributions to the community impact whether or not you choose to do business with that company? Why or why not?
Madhani, A. (2015, August 4). 12 major companies join Starbucks 100,000 youth jobs push. Retrieved August 5, 2015, from USA Today: http://www.11alive.com/story/money/2015/08/04/12-major-companies-join-starbucks-100000-youth-jobs-push/31138209/
Seitel, F. P. (2014). The Practice of Public Relations 12th Edition. Upper Saddle River: Pearson Education, Inc.